Confessions of the Pricing Man: How Price Affects Everything

Synopsis

The World's Foremost Expert On Pricing Strategy Shows How This Mysterious Process Works And How To Maximize Value Through Pricing To Company And Customer. In This Engaging And Practical Narrative, Hermann Simon Leaves Nothing Out Of The Pricing Cocktail, Explaining Each Ingredient Through Dozens Of Stories Collected Over Four Decades In The Trenches And Behind The Scenes. A World-renowned Speaker On Pricing And A Trusted Advisor To Fortune 500 Executives, Simon's Lifelong Journey Has Taken Him From Rural Farmers' Markets, To A Distinguished Academic Career, To A Long Second Career As An Entrepreneur And Management Consultant To Companies Large And Small Throughout The World. Along The Way, He Has Learned From Nobel Prize Winners And Leading Management Gurus, And Helped Countless Managers And Executives Use Pricing As A Way To Create New Markets, Grow Their Businesses, And Gain A Sustained Competitive Advantage. Here, For Consumers And Business People Alike, He Reveals The Secrets Of Successful Pricing Practices, And Shares The Wisdom And Common Sense That Will Forever Change The Way You Thinking About Pricing.--publisher's Description. Preface: Confessions -- My First Painful Encounters With Prices -- Everything Revolves Around Price -- The Strange Psychology Of Pricing -- Price Positioning: High Or Low -- Prices And Profits -- Prices And Decisions -- Price Differentiation: The High Art -- Innovations In Pricing -- Pricing In Crises And Price Wars -- What The Ceo Needs To Do. Hermann Simon. Includes Bibliographical References And Indexes.