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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry
| Full title: | Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry |
|---|---|
| ISBN: | 9783030093358 |
| ISBN 10: | 3030093352 |
| Authors: | Chimhundu, Ranga |
| Publisher: | Palgrave Macmillan |
| Edition: | Softcover reprint of the original 1st ed. 2018 |
| Num. pages: | 309 |
| Binding: | Paperback |
| Language: | de |
| Published on: | 2018 |
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