All books / Book
The Design of Things to Come: How Ordinary People Create Extraordinary Products
| Full title: | The Design of Things to Come: How Ordinary People Create Extraordinary Products |
|---|---|
| ISBN: | 9780132776202 |
| ISBN 10: | 0132776200 |
| Authors: | Peter Boatwright Craig M. Vogel Jonathan Cagan |
| Publisher: | FT Press |
| Edition: | 1 |
| Num. pages: | 272 |
| Binding: | Paperback |
| Language: | en |
| Published on: | 2005 |
Read the reviews and/or buy it on Amazon.com
Synopsis
The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.