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The 2012 Presidential Campaign: A Communication Perspective (Communication, Media, and Politics)

Full title: The 2012 Presidential Campaign: A Communication Perspective (Communication, Media, and Politics)
ISBN: 9781442216730
ISBN 10: 1442216735
Authors: Kenski; Kenski; Holloway; Voth; Smith; Tedesco; Dunn; Brown; Jones; Hendricks; Valenzano; Edwards
Publisher: Rowman & Littlefield Publishers
Edition: 3
Num. pages: 220
Binding: Hardcover
Language: en
Published on: 2013

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Synopsis

This volume offers a unique and detailed examination of all stages of the 2012 presidential campaign, starting with the primaries and ending with post-election insights. Each chapter focuses on the campaign’s communication variables, including images, messages, and debates. Special attention is paid to the roles and functions of new technologies.