Managing Authentic Relationships: Facing New Challenges in a Changing Context

Synopsis

In An Increasingly Connected World, Strategic Relationship Management Is A Vital Capability For Successful Organizations. The Book Managing Authentic Relationships; Facing New Challenges In A Changing Context Focuses On Building And Managing A Strong Network And Reciprocal Relationships For The Entire Organization By Implementing A Professional Relationship Management Approach At Strategic, Tactical And Operational Level. Professional Relationship Management Makes Valuable And Measurable Contributions To The Strategic Goals Of An Organization By: Expanding The Organization's Strategy To A Relationship Management Strategy; Efficiently Managing Relationships And Correctly Mapping Stakeholders; Embedding Clear Responsibility For Relationship Management Throughout The Organization; Measuring Results And Calculating The Return-on-relationship; Developing Strong Networking Skills And Networkers Who Are Able To Act As Eyes And Ears For The Organization; Organizing Effective Networking Activities With Measurable Results. This Book Also Offers A Holistic View. Managing Authentic Relationships Requires A Shared Understanding Of What Relationships Are. It Is Impossible To Develop Successful Relationship Management Without Authentic Relationships Based On Trust And Reciprocity.