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The IMC Handbook: Readings & Cases in Integrated Marketing Communications
| Full title: | The IMC Handbook: Readings & Cases in Integrated Marketing Communications |
|---|---|
| ISBN: | 9781933199061 |
| ISBN 10: | 1933199067 |
| Authors: | Kelly PhD, J. Stephen Hagle, Richard A. |
| Publisher: | Racom Books |
| Num. pages: | 304 |
| Binding: | Paperback |
| Language: | en |
| Published on: | 2015 |
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Synopsis
The Book Contains 18 Cases And 16 Articles By Leading Authorities Covering The Entire Landscape Of Integrated Marketing Communications.