Marketing Strategy (business Fundamentals From Havard Business School Publishing)

Synopsis

Note On Marketing Strategy -- Note On Low-tech Marketing Math -- Product Policy Decisions -- Going To Market -- Designing Channels Of Distribution -- Integrated Marketing Communications -- Pricing : A Value-based Approach -- Pricing And Market Making On The Internet -- Preventing The Premature Death Of Relationship Marketing. [contributors, Robert J. Dolan ... Et Al.]. Other Contributors: Susan Dobscha, Susan Fournier, David Glen Mick, Youngme Moon, V. Kasturi Rangan; Contributors From Cover. Hbs Number: 9055--cover. Includes Bibliographical References.