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Consumer Behaviour: Basic Findings And Management Implications
| Full title: | Consumer Behaviour: Basic Findings And Management Implications |
|---|---|
| ISBN: | 9780471094289 |
| ISBN 10: | 0471094285 |
| Authors: | Melanie Wallendorf Gerald Zaltman |
| Publisher: | John Wiley & Sons Inc |
| Num. pages: | 582 |
| Binding: | Paperback |
| Published on: | 1981 |
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