Creative Construction: The DNA of Sustained Innovation

Synopsis

Every Company Wants To Grow, And The Most Proven Way Is Through Innovation. The Conventional Wisdom Is That Only Disruptive, Nimble Startups Can Innovate; Once A Business Gets Bigger And More Complex Corporate Arteriosclerosis Sets In. Gary Pisano's Remarkable Research Conducted Over Three Decades, And His Extraordinary On-the Ground Experience With Big Companies And Fast-growing Ones That Have Moved Beyond The Start-up Stage, Provides New Thinking About How The Scale Of Bigger Companies Can Be Leveraged For Advantage In Innovation. -- Publisher's Description Pt. I. Creating An Innovation Strategy; Beginning The Journey -- Navigating The Route -- Whatever Happened To Blockbuster? -- Is The Party Really Over? -- Part Ii. Designing The Innovation System; Venturing Outside Your Home Court -- Synthesis -- When To Hold 'em And When To Fold 'em -- Part Iii. Building The Culture; The Paradox Of Innovative Cultures -- Leaders As Cultural Architects -- Becoming A Creative Constructive Leader -- Notes -- Bibliography -- Index. Gary P. Pisano. Includes Bibliographical References And Index.