EcoCommerce 101 - Adding an ecological dimension to the economy

Synopsis

In his book, EcoCommerce 101, Timothy Gieseke envisions the next Green Revolution supporting both economic and ecological worlds. To do so, the market must generate signals that demand ecoservices, such as clean water, air and habitat, along with the demand for food, fiber and bio-fuels. As governments and non-profit organizations struggle with defining sustainability, EcoCommerce 101 recognizes that as economic participants, you and I always have and always will define sustainability. Using agriculture as the prime example, he employs actual and visionary examples of how an ecoservice market signal and an invisible hand can assure that our planet will provide for all of our needs in the next millennium. EcoCommerce principles applied to retailing or water services could mean the emergence of a truly-green global economy; one which would be based on investing in ecosystem management and restoration.

In reading EcoCommerce 101, you will discover:

The Economy is actually a subset of the Ecology, not the other way around

Natural Capital of nature is as valuable to the economy as our man-made factories

Engaging in EcoCommerce will be as natural as engaging in our economic system

New career opportunities will abound when this New Economics is unlocked

The second Green Revolution will be more than just about food production

How Sustainability will be defined by consumers, society, industries, government, non-profits and retailers in a unified manner.