Fashion Marketing & Merchandising

Synopsis

Fashion Marketing And Merchandising Leads Students Through The Business Aspects Of The Fashion Industry In Addition To The Career Opportunities It Offers. Included Are The Basics Of Market Economics, Textiles, Design, And Promotion. The Latest Concepts For Manufacturing, Mass Customization,and Niche Specialization Are Reviewed, As Are Newer Technologies Such As Automatic Replenishment Systems And Radio Frequency Identification (rfid). The Effects Of Industry Globalization And Consolidation Are Presented. Fashion Careers, Including Entrepreneurship, Are Extensively Covered In The Lastfive Chapters Of The Text. The Workbook Is Designed To Help Students Review Content, Apply Knowledge, And Develop Critical-thinking Skills. A Wide Variety Of Activities Are Provided For Various Learning Styles. This Supplement Is A Consumable Resource, Designed With Perforated Pages So That A Given Chapter Can Be Removed Andturned In For Grading Or Checking.