Political Campaigns: Concepts, Context, and Consequences (The Series on Elections, Opinion and Democracy)

Synopsis

Political Campaigns Is A Detailed, Comprehensive, In-depth Look At Modern Campaigns That Reflects On Both Theory And Practice. It Summarizes Scholarly Research On Campaigns But Also Provides An In-depth And Inside Look Into How Contemporary Campaigns Are Conducted -- Modern Political Campaigns : Why And How They (may) Matter -- Layers Of Democracy : Federal, State, And Local Campaigns -- External Actors : Parties, Interest Groups, And The Media -- Money And The Modern Campaign -- Campaign Strategy -- Get Out The Word -- Get Out The Vote -- Vote Choice -- Technology And Contemporary Campaigns -- Contemporary Campaigns And The Evolving Electoral Process -- Political Campaigns In International Context -- Assessments And Reflections On The Future Of Political Campaigns. Costas Panagopoulos, Fordham University. Series Title From Back Cover. Includes Bibliographical References (pages 241-274) And Index.