Brand New Theology: The Wal-Martization of T.D. Jakes and the New Black Church

Synopsis

T.d. Jakes Is A Pastor And Entrepreneur Who Presides Over A Vast Megachurch And Business Operation. He Has Turned The Gospel Into His Own Successful Brand--particularly Through Product Lines Such As Woman Thou Art Loosed. According To Author Paula Mcgee, Jakes Is Representative Of A Rising Phenomenon, The New Black Church, A New Form Of Prosperity Gospel That Signifies What She Calls The Wal-martization Of Religion. Her Ideological Critique Is A Vital Tool For All Who Wish To Understand The Relation Between Religion And Culture--especially Those Committed To The Transformative Power Of The Gospel.