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How to Turn Down a Billion Dollars: The Snapchat Story

Full title: How to Turn Down a Billion Dollars: The Snapchat Story
ISBN: 9781250108616
ISBN 10: 1250108616
Authors: Gallagher, Billy
Publisher: St. Martin's Press
Num. pages: 304
Binding: Hardcover
Language: en
Published on: 2018

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Synopsis

The Improbable And Exhilarating Story Of The Rise Of Snapchat From A Frat Boy Fantasy To A Multi-billion Dollar Internet Unicorn That Has Dramatically Changed The Way We Communicate. In The Tradition Of Great Business Narratives, This Book Offers The Definitive Account Of A Company Whose Goal Is No Less Than To Remake The Future Of Entertainment. Part 1: An Evan Spiegel Production. Rush -- Future Freshman -- Million-dollar Idea -- The Other Startup -- Lawsuit Possible -- The Fight -- Snapchat -- Sexting -- Betrayal -- A Not-so-innocent Toy -- Poked -- Reggie's Return -- The Phenomenon -- Stories -- How To Turn Down Three Billion Dollars -- Happy New Year! -- Part Ii: Toys Are Preludes To Serious Ideas. Hangover -- The More Personal Computer -- Snapchat Everywhere -- Goodbye Reggie -- Snapchat Live! -- We Need To Make Money -- Blank Space -- Discover -- Major (key) -- Keeping Secrets -- Evan's Empire -- The Road To Ipo -- The New Tv -- Discover Falters -- Fear And Loathing In Menlo Park -- Snap Inc. -- Spectacles. Billy Gallagher. Includes Bibliographical References (pages 256-279) And Index. Includes Bibliographical References (pages 256-279) And Index.