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Strategic Customer Management: Integrating Relationship Marketing and CRM
| Full title: | Strategic Customer Management: Integrating Relationship Marketing and CRM |
|---|---|
| ISBN: | 9781107649224 |
| ISBN 10: | 1107649226 |
| Authors: | Payne, Adrian |
| Publisher: | Cambridge University Press |
| Num. pages: | 546 |
| Binding: | Paperback |
| Language: | en_US |
| Published on: | 2013-03-28T00:00:01Z |
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