Profits and Sustainability: A History of Green Entrepreneurship

Synopsis

Today We Imagine Green Business To Be A New Thing. This Book Shows That It Is Not, And That There Were Green Entrepreneurs Who Had Huge Concerns About Environmental Sustainability, And Built Businesses That They Hoped Could Address These Issues, Including Whole Foods Market, Aveda, And The Body Shop, Among Others. Introduction. The Business Of Sustainability -- Pt. I. Green Intentions -- Pioneering In Food And Energy -- Poisoned Earth : Green Businesses, 1930s-1950s -- Earthrise And The Rise Of Green Business -- Accidental Sustainability : Waste And Tourism As Green Business -- Pt. 2. Green Business -- Making Money By Saving The World -- Building Green Institutions -- Can Finance Change The World? -- The Green Team : Government And Business -- Corporate Environmentalism And The Boundaries Of Sustainability -- Conclusion. Geoffrey Jones. Includes Bibliographical References (pages 405-410) And Index.