Cultural and Heritage Tourism and Management

Synopsis

Cultural And Heritage Tourism Continues To Be A Fast Growing Segment Of The Tourism Industry. There Have Been Several Books Focused On This Industry. The Discerning Factor Of This Book Is That It Will Be More Applied In Nature And Address Trending Areas Within This Segment. The Book Opens By Introducing The Concept Of Cultural And Heritage Tourism And How It Is Defined. The Growth Of This Segment Of The Tourism Industry And The Reasons Behind This Growth Are Explored. Important Resources In The Areas Of Culture, History, And Natural Resources Are Discussed. World Heritage Sites, National Parks, National Forests, And Museums Just To Name A Few Will Be Included With Relevant History And Challenges They Present To Management. The Book Will Also Delve Further Into Understanding The Motivations Behind Heritage' Tourists And Why They Are A Sought After Market By Communities. Exploring The Role Of Planning And Development And How To Create Experiences For The Different Types Of Cultural And Heritage Tourists Is Covered. The Role That Having An Adequate Infrastructure Plays In The Success Of Cultural And Heritage Tourism Development Is Discussed As Well. The Importance Of Sustainable Development And How This Type Of Tourism Can Negatively And Positively Impact A Community Is Discussed, Including How To Achieve Sustainable Development Where Both The Tourist And Community Benefit. The Role Of Marketing In Finding The Appropriate Fit Between The Tourist And The Experience Is Discussed, As Is The Concept Of Bundling Experiences (i.e. Wine Tasting And Art Gallery Tour). Also Discussed Is The Role Of Festivals In Cultural And Heritage Tourism Development. Creating A Common Theme That Connects The Cultural And Heritage Offerings Can Draw More People To A Community. Festivals Offer Entertainment As Well As Business Opportunities Which Help Strengthen The Buy In By The Locals Concerning Tourism Development. The Preservation Of Culture And Heritage Through Tourism And The Benefits To The Economic Development Of The Community Is Noted. Finally, The Darker Side' Of Tourism And The Growing Focus On Ghost Tourism And Food Tourism Rounds Out The Book.