Inside Apple: How America's Most Admired and Secretive-company Really Works

Synopsis

An Analysis Of The Systems, Tactics, And Leadership Strategies That Have Contributed To Apple's Successes Profiles Such Practices As The Direct Accountability Of Employees And Shares Insider Perspectives On Apple's Plans After The Loss Of Steve Jobs. Rethink Leadership -- Embrace Secrecy -- Focus Obsessively -- Stay Start-up Hungry -- Hire Disciples -- Own Your Message -- Overwhelm Friends/dominate Foes -- Plan For After Your Successor -- Inspire Imitators -- One More Thing. Adam Lashinsky.