The Law of Marketing (Special Topics Collection)

Synopsis

This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales.

Booknews

This textbook for business students describes legal principles which are of particular relevance to marketing activities<-->from initial product development through distribution and sales. No previous legal background is required of the student. Each chapter features a discussion of a set of legal issues illustrated by recent cases. A sampling of topics includes laws relating to patents and copyrights, trade secrets, the franchisor-franchisee relationship, trademarks, advertising, consumer protection, and product liability. The volume also contains the text of the US Constitution and selected statutes and UCC provisions. Annotation c. Book News, Inc., Portland, OR (booknews.com)