Flying Off Course

Synopsis

Characteristics And Trends In The Airline Operations -- International Regulation -- Bilaterialism Or ?open Skies? -- Understanding The Structure Of Airline Costs -- Determinants Of Airline Costs -- The Economics Of The Low-cost Model -- The Economics Of Passenger Charters -- Alliances As A Management Tool -- Airline Marketing -- The Role Of Passenger Demand -- Forecasting Demand -- Product Planning -- Pricing For Profit? -- The Impact Of Ancillaries -- By Dr. John F. O'connell -- The Economics Of Air Freight -- Strategies For Success -- Bibliography -- Index. Rigas Doganis. Revised Edition Of The Author's Flying Off Course, 2010. Includes Bibliographical References And Index.