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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
| Full title: | Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success |
|---|---|
| ISBN: | 9780749483357 |
| ISBN 10: | 0749483350 |
| Authors: | Adamou, Betty |
| Publisher: | Kogan Page |
| Edition: | 1 |
| Num. pages: | 360 |
| Binding: | Paperback |
| Language: | en |
| Published on: | 2018 |
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