Intentional Marketing: A Practical Guide for Librarians (Volume 51) (Practical Guides for Librarians, 51)

Synopsis

User-friendly, Cost-conscious, And Filled With Examples From Libraries Of All Types, Intentional Marketing: A Practical Guide For Librarians Helps You Maximize The Return On Your Marketing Investment (romi) By Showing Ways To Combine Marketing Theory With In-house Data, Creating A Global Strategy That Will Drive All Of Your Library Marketing. This Book Includes: -discussions Of Marketing Theory And How A Global Approach Makes Marketing Easier, More Effective, And Less Expensive -step-by-step Guides To Help Define What You Are Marketing, Why You Are Marketing It, And To Whom -ways To Identify Everyone Who Affects Funding, And How To Turn Them Into Stakeholders -ways To Increase Staff And Stakeholder Buy-in -examples Of Successful Marketing Efforts At Other Libraries -discussions Of Different Marketing Tools (print And Digital Publications, Social Media, Special Events, Public Relations, Programming, Etc.), Their Costs, And How To Determine Which To Use -model Feedback And Assessment Forms This Book Is A Reference Handbook With Examples And Step-by-step Guides. It Is Written For Library Staff Members Who Are Currently Implementing Components Of Marketing In A Piecemeal Fashion And Need A Unifying Context To Streamline Their Efforts And Improve Their Effectiveness.