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Decoded: The Science Behind Why We Buy
| Full title: | Decoded: The Science Behind Why We Buy |
|---|---|
| ISBN: | 9781118345603 |
| ISBN 10: | 1118345606 |
| Authors: | |
| Publisher: | Wiley |
| Edition: | 1 |
| Num. pages: | 288 |
| Binding: | Hardcover |
| Language: | en |
| Published on: | 2013 |
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Synopsis
1. Decision Science: Understanding The Why Of Consumer Behaviour -- 2. The Moment Of Truth: Decoding Purchase Decisions -- 3. Decoding The Interface: How The Autopilot Perceives Touchpoints -- 4. Optimizing The Path To Purchase: The Decision Interface Makes The Difference -- 5. Goals: The Driving Forces Of Purchase Decisions -- 6. From Positioning To Touchpoints: Bringing Value To Life Phil Barden ; Foreword By Rory Sutherland. Includes Bibliographical References (pages 259-268) And Index.