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The Chinese Television Industry (International Screen Industries)

Full title: The Chinese Television Industry (International Screen Industries)
ISBN: 9781844576845
ISBN 10: 1844576841
Authors:
Publisher: British Film Institute
Edition: 2015
Num. pages: 200
Binding: Hardcover
Language: en
Published on: 2015

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Synopsis

Television Is A Massive Industry In China, Yet Fewer People Are Watching Television Screens. This Ground-breaking Study Explores How Television Content Is Changing, How The Chinese Government Is Responding To The Challenges Presented By Digital Media, And How Businesses Are Brokering Alliances In Both Traditional And New Media Sectors.