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The Strategy of Global Branding and Brand Equity
| Full title: | The Strategy of Global Branding and Brand Equity |
|---|---|
| ISBN: | 9780415749107 |
| ISBN 10: | 0415749107 |
| Authors: | Mizerski, Richard Lee, Alvin Lambert, Claire Yang, Jinchao |
| Publisher: | Routledge |
| Edition: | 1 |
| Num. pages: | 240 |
| Binding: | Hardcover |
| Language: | en |
| Published on: | 2015 |
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