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Still Life with Rhetoric: A New Materialist Approach for Visual Rhetorics
Full title: | Still Life with Rhetoric: A New Materialist Approach for Visual Rhetorics |
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ISBN: | 9780874219777 |
ISBN 10: | 0874219779 |
Authors: | Gries, Laurie |
Publisher: | Utah State University Press |
Edition: | 1 |
Num. pages: | 336 |
Binding: | Paperback |
Language: | en |
Published on: | 2015 |
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Synopsis
In 'still Life With Rhetoric', Laurie Gries Forges Connections Between New Materialism, Actor Network Theory, And Rhetoric To Explore How Images Become Rhetorically Active In A Digitally Networked, Global Environment. Rather Than Study How An Already-materialized Visual Text Functions Within A Specific Context, Gries Investigates How Images Often Circulate And Transform Across Media, Genre, And Location At Viral Rates. A Four-part Case Study Of Shepard Fairey's Now Iconic Obama Hope Image Elucidates How Images Reassemble Collective Life As They Actualize In Different Versions, Enter Into Various Relations, And Spark A Firework Of Activity Across The Globe. While Intent On Tracking The Rhetorical Life Of A Single, Multiple Image, 'still Life With Rhetoric' Is Most Concerned With Studying Rhetoric In Motion. To Account For An Image's Widespread Circulation And Emergent Activities, Gries Introduces Iconographic Tracking — A Digital Research Method For Tracing An Image's Divergent Rhetorical Becomings. Yet Gries Also Articulates A Dynamic Set Of Theoretical Principles For Studying Rhetoric As A Distributed, Generative, And Unforeseeable Event That Is Applicable Beyond The Study Of Visual Rhetoric. With An Eye Toward Futurity — The Strands Of Time Beyond A Thing's Initial Moment Of Production And Delivery — 'still Life With Rhetoric' Intends To Be Taken Up By Those Interested In Visual Rhetoric, Research Methods, And Theory.--back Cover. Current Matters : An Introduction -- Part I: New Materialist Rhetorical Approach In Theory. Spatiotemporal Matters ; Agential Matters -- Part Ii: A New Materialist Rhetorical Approach In Practice. New Materialist Research Strategies ; Iconographic Tracking -- Part Iii: Obama Hope Case Study. Obama Hope, Presidential Iconography, And The 2008 Election ; Obama Hope, Fair Use, And Copyright ; Obama Hope, Parody, And Satire ; Obama Hope, Remix, And Global Activism ; Future Matters: A Conclusion. Laurie E. Gries. Includes Bibliographical References And Index.