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Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
| Full title: | Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management |
|---|---|
| ISBN: | 9781947441149 |
| ISBN 10: | 1947441140 |
| Authors: | Rajagopal |
| Publisher: | Business Expert Press |
| Num. pages: | 198 |
| Binding: | Paperback |
| Language: | en |
| Published on: | 2018 |
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