Rudolph the Red-Nosed Reindeer: An American Hero

Synopsis

The Much-loved Christmas Character Rudolph Was The Creation Of Robert May, Written As A Poem In 1939. Part Of A Montgomery Ward Giveaway, The Poem Became A Gene Autry Hit, Then Was Made Into A Rankin/bass Stop-motion Television Special In 1964. Lankford Discusses All Of Rudolph's Iterations To Provide A History Of Rudolph, Explaining His Undying Popularity As An Icon Of American Holiday Culture. Robert L. May, Montgomery Ward, And A Reindeer Named Rudolph -- Rudolph's First Flight -- Preparing For Rudolph's Second Flight -- Rudolph Merchandise And The Baby Boom -- Johnny Marks, Gene Autry, And Rudolph The Red-nosed Reindeer -- Selling Rudolph -- The Brand-new Adventures Of Rudolph The Red-nosed Reindeer -- A New Christmas Tradition -- Rankin/bass's Rudolph The Red-nosed Reindeer -- An American Hero. Ronald D. Lankford Jr. Includes Bibliographical References And Index.