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Networks and Location: Organizing the Diversified Multinational Corporation for Value Creation
| Full title: | Networks and Location: Organizing the Diversified Multinational Corporation for Value Creation |
|---|---|
| ISBN: | 9781403947666 |
| ISBN 10: | 140394766X |
| Authors: | Goerzen, A. |
| Publisher: | Palgrave Macmillan |
| Edition: | 2005 |
| Num. pages: | 168 |
| Binding: | Hardcover |
| Language: | en |
| Published on: | 2005 |
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Synopsis
Based on data from Japan, this book examines the combined effect of product, geographic, and network diversity on multinational enterprise performance. Goerzen is able to empirically and theoretically demonstrate that a larger, more diverse network of alliances is not necessarily a good idea.