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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
| Full title: | HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) |
|---|---|
| ISBN: | 9781633694576 |
| ISBN 10: | 1633694577 |
| Authors: | Reichheld, Fred |
| Publisher: | Harvard Business Review Press |
| Num. pages: | 224 |
| Binding: | Hardcover |
| Language: | en_US |
| Published on: | 2013-04-02T00:00:01Z |
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