The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good

Synopsis

This Book Shows How Using Business As A Force For Good, Not Just Pursuing Short-term Profits, Can Be Better For Consumers, Employees, Local Communities, The Environment, And Your Company's Long-term Bottom Line. --tony Hsieh, New York Times Bestselling Author Of Delivering Happiness And Ceo, Zappos.com, Inc. B Corps Are A Global Movement Of More Than 2,700 Companies In 60 Countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, And Eileen Fisher--that Are Using The Power Of Business As A Force For Good. B Corps Have Been Certified To Have Met Rigorous Standards Of Social And Environmental Performance, Accountability, And Transparency. This Book Is The Authoritative Guide To The What, Why, And How Of B Corp Certification. Coauthors Ryan Honeyman And Dr. Tiffany Jana Spoke With The Leaders Of Over 200 B Corps From Around The World To Get Their Insights On Becoming A Certified B Corp, Improving Their Social And Environmental Performance, And Building A More Inclusive Economy. The Second Edition Has Been Completely Revised And Updated To Include A Much Stronger Focus On Diversity, Equity, And Inclusion (dei). These Changes Are Important Because Dei Can No Longer Be A Side Conversation--it Must Be A Core Value For Any Company That Aspires To Make Money And Make A Difference. While This Book Is Framed Around The B Corp Movement, Any Company, Regardless Of Size, Industry, Or Location, Can Use The Tools Contained Here To Learn How To Build A Better Business. As The Authors Vividly Demonstrate, Using Business As A Force For Good Can Help You Attract And Retain The Best Talent, Distinguish Your Company In A Crowded Market, And Increase Trust In Your Brand--,This Book Shows How Using Business As A Force For Good, Not Just Pursuing Short-term Profits, Can Be Better For Consumers, Employees, Local Communities, The Environment, And Your Company's Long-term Bottom Line. --tony Hsieh, New York Times Bestselling Author Of Delivering Happiness And Ceo, Zappos.com, Inc--