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Consumer And Sensory Evaluation Techniques: How To Sense Successful Products
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| Full title: | Consumer And Sensory Evaluation Techniques: How To Sense Successful Products |
|---|---|
| ISBN: | 9781119405542 |
| ISBN 10: | 1119405548 |
| Authors: | Saint-denis, Cecilia Y. |
| Publisher: | Wiley |
| Edition: | 1 |
| Num. pages: | 208 |
| Binding: | Paperback |
| Language: | en |
| Published on: | 2018 |
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Synopsis
The Pillars Of Good Consumer And Sensory Studies -- Sensory Profile Of A Product : Mapping Internal Sensory Properties -- The Foundations Of Consumer Evaluation -- Study Plans And Strategy : Sustainable Short, Mid And Long-term Vision -- Real-life Anticipation With Market Factors : Concept, Price, Brand, Market Channel -- Internal Studies Versus Sub-contracting