This Program Is Brought to You By . . .: Distributing Television News Online

Synopsis

Journalism, Television, Cable, And Online Media Are All Evolving Rapidly. At The Nexus Of These Volatile Industries Is A Growing Group Of Individuals And Firms Whose Job It Is To Develop And Maintain Online Distribution Channels For Television News Programming. Their Work, And The Tensions Surrounding It, Provide A Fulcrum From Which To Pry Analytically At Some Of The Largest Shifts Within Our Media Landscape. Based On Fieldwork And Interviews With Different Teams And Organizations Within Msnbc, This Multi-disciplinary Work Is Unique In Its Focus On Distribution, Which Is Rapidly Becoming As Central As Production, To Media Work. Why Media Distribution Matters -- Mapping Sociotechnical Systems That Deliver Media -- To Turn It On And Have It Play ; The Msncb.com Video Player -- Clip & Share: Engineering For The Conversation Economy -- Breaking Apart The Monolith : Considering Contemporary Media Organizations -- Friends Of Mine, Friends Of Theirs : The Origins Of Newsvine -- Different Things To Different People : Newsvine And Msnbc.com -- If We're Not Online, We Don't Exist : The Rachel Maddow Show Builds A Web Presence -- The Maddow Blog Is Born -- One Size Does Not Fit All : Heterogeneous Audiences And Proliferating Brands -- One Size Does Fit All : Engineering Flexible Architectures -- Mass Reach With And Without Mass Media. Joshua A. Braun. Includes Bibliographical References (pages 279-302) And Index.