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Marketing Strategy: Based on First Principles and Data Analytics
| Full title: | Marketing Strategy: Based on First Principles and Data Analytics |
|---|---|
| ISBN: | 9781137526236 |
| ISBN 10: | 1137526238 |
| Authors: | Sridhar, Shrihari Palmatier, Robert |
| Publisher: | Springer |
| Edition: | 1st ed. 2017 |
| Num. pages: | 288 |
| Binding: | Paperback |
| Language: | en |
| Published on: | 2017 |
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