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How Cool Brands Stay Hot: Branding to Generations Y and Z
Full title: | How Cool Brands Stay Hot: Branding to Generations Y and Z |
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ISBN: | 9780749477172 |
ISBN 10: | 0749477172 |
Authors: | Van Den Bergh, Joeri Behrer, Mattias |
Publisher: | Kogan Page |
Edition: | Third |
Num. pages: | 312 |
Binding: | Paperback |
Language: | en |
Published on: | 2016 |
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