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How Cool Brands Stay Hot: Branding to Generations Y and Z

Full title: How Cool Brands Stay Hot: Branding to Generations Y and Z
ISBN: 9780749477172
ISBN 10: 0749477172
Authors: Van Den Bergh, Joeri Behrer, Mattias
Publisher: Kogan Page
Edition: Third
Num. pages: 312
Binding: Paperback
Language: en
Published on: 2016

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