Strategy Concept and Process: A Pragmatic Approach, The (2nd Edition)

Synopsis

An Integrative And Comprehensive Approach To Strategic Management--preface. 1. Concept Of Strategy And The Strategy Formation Process -- 2. Formal Strategic Planning Process -- 3. Business Strategy: The Core Concepts -- 4. Mission Of The Business -- 5. Environmental Scan At The Business Level -- 6. Internal Scrutiny At The Business Level -- 7. Formulation Of The Business Strategy -- 8. Strategic And Economic Evaluation Of The Merits Of A Strategy -- 9. Corporate Strategy: The Core Concepts -- 10. Environmental Scan At The Corporate Level -- 11. Mission Of The Firm -- 12. Business Segmentation -- 13. Horizontal Strategy -- 14. Vertical Integration -- 15. Corporate Philosophy -- 16. Strategic Posture Of The Firm -- 17. Resource Allocation And Portfolio Management -- 18. Functional Strategy: The Core Concepts -- 19. Human Resource Strategy -- 20. Technology Strategy -- 21. Manufacturing Strategy. Arnoldo C. Hax, Nicolas S. Majluf. Includes Bibliographical References And Index.