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The Start-Up J Curve: The Six Steps to Entrepreneurial Success
Full title: | The Start-Up J Curve: The Six Steps to Entrepreneurial Success |
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ISBN: | 9781626342927 |
ISBN 10: | 162634292X |
Authors: | Howard Love |
Publisher: | Greenleaf Book Group Press |
Edition: | Illustrated |
Num. pages: | 288 |
Binding: | Hardcover |
Language: | en |
Published on: | 2016 |
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Synopsis
Entrepreneurs who have read early drafts of The Start-Up J Curve responded, I wish I had this book years ago. A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the J Curve: The toughest part of the endeavor is the time between the actual start and when the product and model are firmly established.The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond. Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.--Front flap of dust jacket.