Strategic Management: Competitiveness and Globalisation with Student Resource Access 12 Months

Synopsis

With An Emphasis On Global Advantage, The Text Offers A Comprehensive Examination Of Regional And International Issues To Provide A Complete, Accurate And Up-to-date Explanation Of The Strategic Management Process. New Coverage On Environmental Concerns And Emerging Technologies As Well As Examples And Cases From Australia, New Zealand And Asia-pacific Serve To Engage Students While Updated International Content Demonstrates How Strategic Management Is Used In The Global Economy. The Text Takes A ‘resource-based’ Approach, Which Requires The Examining Of A Firm’s Unique Bundling Of Its Internal Resources. --publisher's Website.