Competing Against Luck: The Story of Innovation and Customer Choice

Synopsis

Presents Guidelines To Help Companies Develop Products And Services Customers Will Buy For Premium Prices, Outlining A Revolutionary Approach Based On A Theory That Companies Are Actually Hired By Their Customers To Perform Specific Jobs. Section I: An Introduction To Jobs Theory -- Chapter 1: The Milk Shake Dilemma -- Chapter 2: Progress, Not Products -- Chapter 3: Jobs In The Wild -- Section 2: The Hard Work--and Payoff--of Applying Jobs Theory -- Chapter 4: Job Hunting -- Chapter 5: How To Hear What Your Customers Don't Say -- Chapter 6: Building Your Résumé -- Section 3: The Jobs To Be Done Organization -- Chapter 7: Integrating Around A Job -- Chapter 8: Keeping Your Eye On The Job -- Chapter 9: The Jobs-focused Organization -- Chapter 10: Final Observations About The Theory Of Jobs. Clayton M. Christensen, Taddy Hall, Karen Dillon, And David S. Duncan. Includes Bibliographical References And Index.