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The Only Book You Will Ever Need on Branding: to start, run and grow your business

Full title: The Only Book You Will Ever Need on Branding: to start, run and grow your business
ISBN: 9781472136077
ISBN 10: 1472136071
Authors: Maandag, Michiel Puolakka, Liisa
Publisher: Constable Robinson
Edition: Illustrated
Num. pages: 160
Binding: Paperback
Language: en
Published on: 2016

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Synopsis

A Great Product Is Not Enough. You Cannot Sell Or Promote Anything Without An Original And Distinctive Brand. But How Do You Create A Good Name, A Memorable Logo And A Recognizable Category So That Everyone Understands What You Are Selling? In The Only Book You Will Ever Need On Branding You'll Find Out Everything You Need To Know - Fast. Using Quirky Illustrations To Make Its Point You'll Discover How To Fast Forward The Success Of Your Brand In A Couple Of Hours. You'll Grasp The Key Concepts Of Branding, Learn How To Improve Your Existing Brand And Find Out What Other Start-up Books Don't Tell You