Branded Faith: Contextualizing The Gospel In A Post-christian Era

Synopsis

In Branded Faith, Rajkumar Dixit Enters An Engaging And Intellectually Stimulating Analysis Of What The Church Can Learn From The Business Practices Of Marketing, Branding, And Contextualization. Using Examples Drawn From Widely Recognized Companies Such As Nike, Starbucks, Coca-cola, And Subway, Dixit Systematically Builds A Case For The Power Of A Story, And Emphasizes The Importance Of Seeking Culturally Relevant Ways To Spread It.--back Cover. Adapting To The Audience -- The Art Of Storytelling -- Branding Faith -- Rebranding : How It Works -- Paul's Branding Strategy -- Confronting The Enemy -- Addressing The Multicultural Clash -- God's Bling -- Postmodernism's Effect -- Contextualization -- The Danger Of Contextualization -- Leveraging The Culture. Rajkumar Dixit. Includes Bibliographical References (p. 143-151) And Indexes.