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The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer

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Full title: The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer
ISBN: 9781599324401
ISBN 10: 1599324407
Authors: East, Scott Aguilar, Ivan
Publisher: Advantage Media Group
Num. pages: 202
Binding: Hardcover
Language: en
Published on: 2017

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Synopsis

In The Old-school Advertising World Of Offline-only Campaigns, The Marlboro Man Reigned Supreme. He Successfully Rebranded Marlboro As An Ultimate Masculine Trademark And Positioned Them As The Best-selling Cigarettes In The World. However, In The Modern Marketing World, Such Marketing Efforts Fall Flat, Unable To Maintain Relevance. Another Masculine Brand, Old Spice, Capitalized On Crowdsourced, Digitally-driven Content After Its Premiere Of The Old Spice Guy At The Super Bowl. Old Spice Proved That The Marketing Techniques Required In Today's World Are Vastly Different From Those Needed In The Past. Drawing From Over Forty Years Of Combined Experience, Scott East And Ivan Aguilar Share How Marketing Executives Must Learn New Skills To Shift From Reactive Marketing To Proactive Marketing. By Adopting The Qualities Of One Of The Smartest Predators In The Ocean--the Cuttlefish--marketers Can Go On The Offensive And Thrive.