Selling School: The Marketing of Public Education

Synopsis

The Authors Present In-depth Research And Analysis On The Ways In Which The Educational Landscape Has Been Transformed By The Presence Of Private And Quasi-private Actors In The Public Education Sector. The Use Of Aggressive Marketing And Branding Campaigns To Attract New Consumers And Create Profit Centers By Charter School Operators And Their Philanthropic Benefactors Forces Traditional Public Schools To Adopt Similar Tactics In Order To Attract Students --