More Than A Showroom: Strategies For Winning Back Online Shoppers

Synopsis

Showrooming Is A Growing Phenomenon In Which Customers Browse Products In A Retail Store And Make Purchases Of Similar Products Through An Online Vendor. The Authors Of This Book Offer Retail Managers Strategic Insight In How To Stem The Loss Of Resources To Showrooming And Transform Showrooming Customers Into In-store Sales. -- Provided By Publisher. Introduction: What Is Showrooming? -- Today's Customers -- Reward System: Compensation At The Store Level -- Reward Programs: Loyalty At The Store Level -- In-store Wi-fi: Engaging Showroomers On Their Terms -- Price Matching : To Match Or Not To Match? -- No-no's At The Store Level: What Not To Do When Faced With Showrooming -- Employee Coping Behaviors: Handling The Stresses Of Showrooming With Proactive Engagement -- Customer Service In A Technological World: A Timeless Strategy For A Digital Dilemma -- Employees As Knowledge Brokers: Understanding How Expertise Is Your Ally -- Looking Foward In An Omnichannel World. Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp And Joe Calamusa Iv. Includes Bibliographical References (pages 185-190) And Index. Includes Bibliographical References (pages 187-190) Index.