Loose Leaf for Predictive Analytics for Business Strategy

Synopsis

Designed For Courses That Provide A Conceptual And Broad-based Introduction To Econometrics And Business Analytics, Predictive Analytics For Business Strategy, 1st Edition Provides Future Managers With A Basic Understanding Of What Data Can Do In Forming Business Strategy Without Getting Into A Taxonomy Of Models And Their Statistical Properties. Through Engaging Questions, Explanations, And Applications, Students Develop A Deeper Understanding Of The Fundamental Reasoning Behind How And Why Analysis Can Generate Actionable Knowledge And Learn To Think Critically About Whether A Given Analysis Has Merit Or Not.