Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space

Synopsis

In Winning Pr In The Wired World, Internet Pr Guru Don Middleberg Charts The Course For Getting The Most From This Ultimate Communications Tool. By Detailing The Evolution Of The Digital Communications Era, Analyzing His Original Research, And Examining Some High-profile Pr Successes And Failures, Middleberg Offers A Hard-hitting And Informative Guide To What's New, What Works, And What Doesn't In Communications Today. Readers Will Gain Insight Into The Benefits Of Combining Online And Offline Tactics And Get A Tutorial In Middleberg's Four Fast Rules Or Successful Pr.--jacket. Public Relations: You've Come A Long Way, Baby -- The Four Fast Rules Of Communicating In The Digital Age -- Advertising Versus Public Relations: The Unending Debate -- Who You Are Today May Have No Effect On Who You Are Tomorrow: Branding In The New Economy -- The Currency Of Media -- The New Stakeholders -- The Ceo As Celebrity -- Damage Control: Managing Online Image -- The Internet As The Essential Crisis Communications Tool -- Viral Publicity--building Community And Awareness Online -- Online Intelligence: The Cornerstone To Top-notch Digital Communications -- A Case Study Of Online Success: Britannica.com -- Conclusion: What The Future Holds. Don Middleberg. Includes Index.