Bright Modernity: Color, Commerce, and Consumer Culture (Worlds of Consumption)

Synopsis

Color Is A Visible Technology That Invisibly Connects So Many Puzzling Aspects Of Modern Western Consumer Societies―research And Development, Making And Selling, Predicting Fashion Trends, And More. Building On Regina Lee Blaszczyk’s Go-to History Of The “color Revolution” In The United States, This Book Explores Further Transatlantic And Multidisciplinary Dimensions Of The Topic. Covering History From The Mid Nineteenth Century Into The Immediate Past, It Examines The Relationship Between Color, Commerce, And Consumer Societies In Unfamiliar Settings And In The Company Of New Kinds Of Experts. Readers Will Learn About The Early Dye Industry, The Dynamic Nomenclature For Color, And Efforts To Standardize, Understand, And Educate The Public About Color. Readers Will Also Encounter Early Food Coloring, New Consumer Goods, Technical And Business Innovations In Print And On The Silver Screen, The Interrelationship Between Gender And Color, And Color Forecasting In The Fashion Industry -- Back Cover. Bright Modernity: Color, Commerce, And Consumer Culture / Regina Lee Blaszczyk And Uwe Spiekermann -- Coloring The World: Marketing German Dyestuffs In The Late Nineteenth And Early Twentieth Centuries / Alexander Engel -- Learning To See With Milton Bradley / Nicholas Gaskill -- Real Men Wear Pink? A Gender History Of Color / Dominique Grisard -- New Words And Fanciful Names: Dyes, Color, And Fashion In The Mid-nineteenth Century / Charlotte Nicklas -- Let's Go Color Shopping With Charles Sanders Peirce: Color Scientists As Consumers Of Color / Michael Rossi -- Movies Meet The Rainbow / Joyce Bedi -- Glamour Pink: The Marketing Of Residential Electric Lighting In The Age Of Color, L920s-l950s / Margaret Maile Petty -- Life In Color: Life Magazine And The Color Reproduction Of Works Of Art / Melissa Renn -- The Color Schemers: American Color Practice In Britain, 1920s-1960s / Regina Lee Blaszczyk -- Modeurop: Using Color To Unify The European Shoe And Leather Industry / Ingrid Giertz-martenson -- Who Decides The Color Of The Season? How A Trade Show Called Premiere Vision Changed Fashion Culture / Mary Lisa Gavenas. Regina Lee Blaszczyk, Uwe Spiekermann, Editors. Includes Bibliographical References And Index.