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The Choice Factory: 25 behavioural biases that influence what we buy
| Full title: | The Choice Factory: 25 behavioural biases that influence what we buy |
|---|---|
| ISBN: | 9780857196095 |
| ISBN 10: | 085719609X |
| Authors: | Shotton, Richard |
| Publisher: | Harriman House |
| Edition: | 1 |
| Num. pages: | 202 |
| Binding: | Paperback |
| Language: | en |
| Published on: | 2018 |
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Synopsis
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research--Back cover.