Good Is the New Cool: Market Like You Give a Damn

Synopsis

Overwhelmingly, Surveys And Statistics Show That Millennials Value Products From Companies With Morally Justifiable Ambitions Far More Than Wasteful Or Seemingly Amoral Competitors; As Their Influence On The Marketplace Grows, Companies Must Adapt. Good Is The New Cool Examines This Blossoming Brand Philosophy And Profiles Its Current Supporters. It Exposes A Compelling New Path For Potential Start-ups Or Small Businesses While Reaffirming An Essential Need For Generosity.