The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser

Synopsis

Prologue : Thirty Years Of Transformation -- Introduction : How To Transcend The Transactional -- Meet The Transformational Consumer -- Removing Resistance And Triggering Progress -- The Hero's Journey Of Your Transformational Consumer -- Your Call To Adventure -- Rethink What You Sell -- Rethink Your Customer -- Rethink Your Marketing -- Rethink Your Competition -- Rethink Your Culture -- Conclusion: Transcendence : The Natural State Of Things -- The Transformational Consumer Self-assessment : What Do You Need To Rethink First? -- Acknowledgements -- About The Author. Tara-nicholle Nelson. Includes Bibliographical References And Index.